Mar 12, 2017|
United Way’s Terri Westerfield discusses the many services offered by the United Way of Southeast Louisiana.
United Way’s Terri Westerfield discusses the many services offered by the United Way of Southeast Louisiana.
United Way’s Terri Westerfield discusses the many services offered by the United Way of Southeast Louisiana.
Automatically Generated Transcript (may not be 100% accurate)
Everyone and welcome to united way lives united I'm Jerry Westerfield a majority needed it is old home week because I am looking at my colleagues and are very important. VIP guy mr. Carol he's the only southeast Louisiana campaign chair looking into the program Michael Williams and president and CEO we have southeast Louisiana we also have the lovely Mary amber was our chief impact officer at united way believe or who is the vice president resource development and marketing and utterly seal and again Bob Kimbrough who is managing partner. At EYRI's. Stock Ernst and young welcome to all of you. Those who tuned in I want you know the united way of southeast Louisiana has a blueprint for prosperity to eradicate poverty in our region were strategically invest in programs and initiatives collaborations and is he efforts to meet our community agrees needs we've bold vision of equitable communities we're all individuals are healthy educated and economically stable and Jefferson Orleans Blackmon save Bernard saint Tammany Kent Ohio and Washington parishes all right now you're on ways fall 2016. Annual workplace campaign is coming to a close at the end of the month it's like to say we are going to march to finish we want people to know how there is still time to do. And factly or you can even still one more please can't you can't you. Shore campaign at a very easy campaign. Aided by the wonderful staff the united way can be is as quick as two weeks and so if there are any businesses out there that would like to engage their employees and hear read the work we're doing the united way we could definitely have a conversation with you and set something up so we could uncounted towards this year's campaign goals and and make sure that we're creating the impact we need until let's. A little prayer rituals talk about what is an annual workplace campaign because I hope that most of you listening today are well aware in your voluntary gauging your way and our community but for those who don't leave Bob let's give the pinch. And I am I am so happy that bodies here can second highlight the work that Ernst and young has done and he's is a model can't so I'm very very simple terms united way staff members will come in and talked to that the employees at a company like Ernst and young and not only talk about the work that we're doing in the community how there are so many services that are available to their employees they're friends or family members their neighbors to make sure that we are moving individuals out of poverty and making our community better for all so to to let people know about how they're direct investment through a donation of time of money or advocating can really make a difference is what we telling you and with the companies and a lot of times employees at companies that is their -- only -- given -- such an easy -- -- give when companies like Ernst and -- make it available -- payroll deduction so took an employee -- two dollars a -- period every pay period in every employee does it it really can make an impact and we can fund programs and collaborations and internal initiatives -- really -- support. And we talk about giving up that whether it's two dollars ten dollars twenty dollars as many dollars as you can afford it would like to get. The great part of that is those dollars are leveraged. And can really do so far. Much more wide op. That's correct the other the two key thing is is still has to look at where we get our funding sources front of the workplace employee driven campaign is just one of those. But there's also other sources of funding we get we get the donations from obviously. You know individuals but also from different organizations and businesses are building up to leverage those dollars if you will. And reinvest those back into the community. Into the targeted agencies that are working on eradicating poverty is wrong with the goal of the keys over trying to do with our campaign. And Mary that begs the question who our chief impact officer Bob did you just mentioned. You're the woman who's insured a lot of that it is a lot of work. How do we go about choosing the programs. And the partnerships we have each year. What Terry we have a very stringent process and we have. High standards for our agencies to be funded they do have to go through a grant processes or letter of intent and then we select. Those specific agencies at a line very well with our blueprint they have to be working on issues that can move. The outcomes around stability today prosperity tomorrow personal well and is vibrant communities those are the four outcomes. United way is really pushing so that we can get to the vision of equitable communities. So we have gone through a grant process we have volunteer readers from any company serving anyone is interested in winning the read our grants and and help us make decisions on who defines its. Community dollars that are coming in so we bring in the community to help us a read and radar grants. And we train them. Base help us select those organizations that best fit our blueprint that we think we can move also this year it carried just have to say we started. I knew grant process around collaborations. So really focused on. Groups that are working together. To work on systemic issues in in and get to sit and systemic change because why our program grants. Impact individuals. We really east need to start working on how do we change communities how to we changed the systems that impact people and keep them in par pretty. And as collaborative brings misery to many more groups right actually greater chance that you're seeing you succeed correct correct so we we have collaborations like the Louisiana. Prisoner reentry re no reentry is a huge issue. There's so meaty. Ex offenders coming back into our community we need a better system of care for them. Also we are looking at charming and form care so there's so many children in our school systems that have seen so much violence. Are we live in a violent city. We they see this violence everyday how is that impacting them in school so we need to change that we need to change how we do workforce. So we have that now collaborative. That we are. Funding so there's several we have seven collaborative that we have funded this is our first time so we're really excited about these collaborations. Because. We know we're finding from programs we're doing collaborations and our great advocacy work around domestic violence. It equal pay. So many things that will really move the needle on poverty. Article we're gonna come back because we Raleigh discussed those things that got to turn to the boss Michael Williams and the president Michael. Mary we've all referenced the blueprint. But let's be clear to those that you needed a why is our blueprint how did we develop it and how does it come about the we have collaborative brands and all these other things that we're doing. I'm now suing you think you've heard hey how you can can run a campaign you've heard the example of he wise and you've heard me talk about our. Our our blueprint very specific terms I think when the most important things about the blueprint from you know as. This blueprint received by the voices of the people in our community our partners. Advocates thought leaders. Ever are pretty lengthy process we went and talked and 63 different mean conversations there were 700 individuals we engaged our partners and about seven meetings where we had. About 8200 people and every in every meeting. In all that to come up with our with our blue program which says. I think a great step forward and trying to address the bigger issue poverty in our in our region. And I think it did the represents a plan to move Louisiana from being the last estimate category is to slowly up the latter to becoming. First which would really represented what we know on our community you know Louisiana southeast with cancer replace the live. That's a great place to work and raise our families but we can always do about it. We are we are in poverty and some people said well how does that relate to me on living in poverty. But it's because of that root cause that readers eaters so many many other. Problems in our community is probably the number one biggest social challenge that we now. Paula definitely is teary as we did our community conversations. Part but he kept coming up in every conversation. And it's the root cause people like will we you have to address this issue of poverty and and we heard that loud and clear from the people who was speaking but as we looked at. Our. Research and we did the research and we also. Commissioned Alice report along without the united ways that clearly show 42%. Of people living. Within hardship I mean financial hardship so. There's issue people can't move forward. I'll when you have 19% living in poverty and there that other have living in all. Are there right now an Alice they're right you know they're working two and three jobs. But yet they're still can't make you know in some meat and then one crisis can knock them right back into being Alice. And in the end to poverty so. We start that we heard that we did the research I thought leaders say came I can't think those thought leaders they came together with us in really looked at all this. Data. And saw that we really needed to do something about this issue of property that's what's holding people currently involved would you go out and talk to the community. And how do you explain to those in the workplace why this is just such an important issue that we we just have to tackle as a community. I think it. It's especially as Mary mentioned you know one crisis can can really affect people in poverty and verse leave and fortunately seeing that over and over and over again. Immediately in his past year with that with flooding in March and in August and again now attorney is spam affecting individuals the northeast area so. You know if people are making ends meet they're working two jobs and there they they're getting by and then. A tornado destroys their home and and what situation Ernie and and visit the individuals that never permit maybe thought that they needed help before and that's where united way comes and and not only did united wait come in with finding a support but it's an it's been an outpouring of support I. Donors and volunteers to come in and conserve Alice serve people in poverty to make sure that people who are even above that Alice threshold. Don't fall into it now that they have a crisis. Or people that were Alice or were living in poverty can find this stability to get back on their feet and so. That's what we're just so proud of what we identifying Alice it's identifying that it's everybody it's ever in our community we ought to give back to it not to be part of of supporting our community. We're talking about Alison Alice is everywhere we know Alice and I'm not sure we just Toro listeners what Alice stands for. And folks is an acrid double used by united way it stands for asset limited income constrain. Employed and it gets very important because folks in these are as you mentioned Lee Mary. Could be working two and three jobs are tax paid individuals. They're out there they're they're trying to do their very best in your just barely hanging on and I suspect that no matter what your income bracket. You know Alice and also a lot of those jobs that so many of us. Take for granted but we need every day they need the person it's taking care of your loved one. Who is ill and at home perhaps confirmed in bed written while you go out to work your mechanic. Your children your most precious precious children and where they. Child care centers and who's taking care of them house's so this sitar player Alice in what we can do to help. That a group of folks from useful not slipping into poverty is probably one of our very biggest challenge is right now. I'm Terry I would I would add nothing you know it's you know first off make sense to look at the 42%. And we don't have to be mathematical geniuses like our friends and I. I love accidents and two under to note that we are going in Iraq on a regular pay with individuals that are struggling. Com to make ends meet if they're making ends meet Nadal I think the fundamental question. It is. What does the fifties. Eight percents. Of the 48%. Due to help the 42%. And I think that's our call to action and 48% of us are doing okay we're putting food on the table. We're paying our bills. You know we've we're managing Americans me but it's a matter of what we do. To help the 42%. Of him we'd like to believe in southeast Louisiana where it's extraordinary. Place to live and the people are so phenomenal. You know how to we as the 40% that are making mincemeat of the 42%. That are struggling and that especially folks that you just know. And on the right things every day and they still can't manage to get nothing many of us if we reflect on our lives. Can I sure remember points in time where we struggled. And we had folks around us family and friends that tell him. I think that's the fundamental question for our commander what can we do you know those living in poverty struck. But a good ask you hear this message you've been hard at living and breathing it since you decided it. Did brave be greatly except the honor we bestowed upon you. Campaigns here how do you deliver this message and and make irrelevant especially the guy you aren't numbers guy it adds up. Right here and I think the key thing you know this is such ought to have in the conversations affair with business leaders is to think about from an economic perspective and you've heard you know from the united way. Folks you know the social issues and and what people deal with but I think you know from a business perspective in the conversations that we try to have. With your businesses try to get them incursion to have a employee driven campaign is to think about economic development. And also the cost associated with having 42%. Of our workplace that is really struggling. To make ends meet and have to do cost that has on the infrastructure that you have to have to support that group. The extent that we can get that number way down their economic development numbers can go up. We much easier to attract new businesses for businesses. To grow and to expand into our communities. And up at the end of the day is we need to have as we gotta have something to offer to those 42%. Of our citizens and our neighbors and our friends to say a you can have a worthwhile living you can have a sustainable lifestyle here in our communities but it's got to start we'll changing some of the policies as got a start with changing some of the educational. Systems and values and a lot of people have access to needed you know services that they have to have in order to grow. And that goes back to what we always eulogizing quality of life. This is smoke com new business we can't grow the business it's here if people don't feel they have that certain quality of life just absolutely correct. In any to correct myself two exits at 40%. That they approved approved that should work it I'm. Is 50% but most unattractive. I was handed house I was and I held myself wrong I'm. But the reality is that there are a lot of folks doing I'm doing well getting the that you know those. We that you mentioned something earlier Michael believing in Mary two bit improve on the quality of life issue. Especially in our area. Nor as we talk about the crime issue. And now you mentioned the citizens and then I did it was and what we don't want criminals back on the straight out some very. Difficult issue. But. In tackling it. It's going to be to make sure that folks when they come out they have a reason. To go back to the community and they too want to succeed and I think. That's and they were kind of really need to explain to our listeners today and how this will work some of the programs or investing it. Right zone. The Louisiana prisoner reentry initiative is really focused on how do you feel systems from when people or incarcerated. All the way through to a job and and and being independent and self sufficient but there's roadblocks along the way we know so many people. We'll come back to the CD come back into society. You know they can't get a job they may not have. The certain educational level they need they may not have anywhere to live. So there's a lot of Bay Area yours when you come out and so when people are always hit would be eerie years and barriers eventually they give up. And then. That's why recidivism is so high you know they're gonna go back to doing what they know because they have the take care of himself at the take here they may have family and there are so many children. Who are are living without their parents because they're incarcerated so. You know there's a lot of beer years how to we start. Tackling these beer years in a way. That is successful but. It it and can be successful for that individual but also for the community they come back yet so the Louisiana prisoner reentry. What we're supporting is for Jefferson or lean and fit team any payers so they're bringing groups together that are working on this or in the beginning stage Asia started play any. I'll but this is a statewide initiative but ours is to support the ones in those three pay charges and how do we start building systems that support people to be successful. Combat. Get a job. You know get the G deal whatever they need to get that good jobs that supports their vehemently so they're not Alice they're not living impart ready. And they can contribute to society they paid their debt. Let them start contributing to society. And so that's what we wanna see it I'm really excited about this initiative. I wanna see very goals and so people are interested I encourage you to. You know connect with them connect car you know anyway connect with them we can connect you to it'd Al PRI. And now work on this issue but that's what we need everybody we recognize that united way can I do would allow. It takes partnerships it takes all of us working as a community to gather to be able to make change in our community. You know I have a few numbers here that way to get married and heavy all the way up because we talk about this in this sort of the new congress will be involved in and there are others don't come back to you. But just when we were trying to vote this is why it's so important. When you run a workplace campaign when you give us an individual. That we talk about 401617. Program funding. Just imagine how how Bob is he campaigned here for 2016 it's when he's sixteen. Seventeen because we started our August and we ended march take a little break. But we're really our funding we're looking for this around because the troubles don't go away. They're always hear these charges need to be addressed but a number of programs or agencies applied for funding to the united way. 118. Programs from 74. Other nonprofit agencies. They requested ten billion dollars. Some other data and we went through and after it was vetted and all the programs are red and as Mary talks about the process works. We came out with a total number of programs to be funded 78. Programs and across 54 agencies. Many are partners from for longstanding but we have new programs that have been developed by new nonprofits working. Within our seven parish area and again that is Orleans in Jefferson. And saint Hannity Saint Bernard plaque women's Washington. Intent how parishes so. That's a lot of ground to cover and the needs very. By parish is well glee and that sometimes it can be sure movie around it working. With the folks who really the boots on the ground and all these different payers and what may be important to us for Donna plot was in May be not so instinct in your to Angie. Yeah I think our our team is very fortunate Arab we as an organization are fortunate that we have resource development team members and community impact team members. They're going to all the parishes and really having deep conversations with individuals businesses and government relations nonprofit faith based. Finding out what their greatest needs are in their parishes or where they work and where they live so we can identify what is greatest needs are and how we can serve them because. Through the variety of programs we find the collaborations are working on internal initiatives. Dared to add to concede there are so many ways to tight back tees to serve and individuals our community so we can be out there. And talk to people in here Rhett what their needs are. All I would say 90% of the time we can find a solution pretty quickly publish say the quickest solution we always say is calling to unwind. We want to make sure everybody knows Rex UN wind it is the easiest way to get. Over you know 4000. Resource is at your fingertips at one phone call so. It doesn't matter you're alleys or you're below the poverty line. Or you were above the poverty line you're retired and you just don't know what to do. He called two and won their semi resource is that are available we're not talking my hands out here this is really hands up and and that's what we're so. Fortunate to get to tell people about and we want to spread the word as much as possible through things like this radio show and through corporate campaign saint. And conversations with our government leaders that's what we try to do is get the word out about all the work we're doing and how we can help. Bob how difficult or how easy do you find it to get the beatings with everybody and talk these different groups is you it literally others pounded the pavement. We we have an index to campaign. That would assembled this year has done a wonderful job that would be remiss but it matches them. And then those who they are but it is the other some businesses that we have an excellent relationship where the those are very easy to get started to get going. And there are some quite frankly that are that are sort relatively new. We're sort of you know starting to have those initial conversations and and we've had some success this year I think we've had about ten or twelve new businesses and organizations. When an employee campaign. And that's what we're trying to do is to grow and develop and expand and as you said earlier this asset was gonna happen over 67 months is gonna take. You know probably two to three years in order to reach. All the different businesses and organizations that we liked of Hillary should so. If you're listening in this morning and you're working for company that has not run a campaign yet. Please give us a call can be left to talk to you if your business leader and you're not running a campaign. Please give me a call you can reach me. At the EY office here in Orange and numbers 5814200. And what to talk to you about. Run the campaign. But the conversations once you get in there are very easy this is. This it's tough story but it's a good story it's a great initiative and I think when you think about it once again from the business perspective. About the economic development opportunities it presents our communities it's a very easy conversation to have with somebody you understand business. And that's what we want to have loved one is in fact. I think we'd be remiss in sync sometimes I think people think it has to be a big business. To get involved with united way and that's the case is it. And now we have and some company's smallest eight individuals or one individual though making gifts I'm a corporate gestured frantically campaign among eight employees. We also have thousands of individuals that just give it. That's from home on an individual basis and when we say give me wanna really think about giving up time talent or or your voice and really the volunteers of peace is justice importance of your individual that maybe doesn't have the ability to give at this time. Consider volunteering we've got a great. Internal volunteer program we have and a retiree who comes every Tuesday and Thursday and helps us out and really builds capacity so we can create more impact so what ever way you wanna get involved in the united way will find that will find a place for you will be very appreciative. Coming into that. Because you said retirees. During the great flood of last August and September. To the retirees. That just showed up to work we call them super volunteers James with energy and take your got to get him a shout out. Or downstairs. Tirelessly as you look at bringing in things to donate for those who need help so it's never too late literally to get involved. And if Bob you're talking economics I went to kind of go back and they are hoping you'll weigh in on this because. This is that we were talked we're so fortunate. A fortunate enough brother to have our last board meeting and a lovely represented him coming in and talking about a great program. Or developing. New relationships. And really getting jobs. Four people and is to get the kind of training kind of goes hand in glove with what you're talking about before that people have an opportunity to get child care. But be able to take courses. They'll be able to to move out and when they're done maybe have a very interesting career. In health care industry. Yes so what another collaborative where supporting estate now collaborative New Orleans works collaborative it's funders collaborative. Held a gun off the greeting Norman's foundation is really looking about CNET how to week personalized workforce so identifying the needs of their employ our and then trying to develop a curriculum to match that and so our first very successful. Our marriage you can call it was swift gosh her hospital and Delgado still Costner developed. They needed a curriculum that was really strange at Delgado we we sat down and work throw Ed C we had about 25 participants go through the first cold heart they graduated and I got to give a shout out to -- hospital they they actually hired every one of those medical assistance. An increase pay them what they first started out with and and then we say all of them are still working at Oxnard and I think we're like on our fifth cold heart so people working and so we've we've also had a partnership with the VA hospital how do we help move people quarry at entry level up to a higher levels so are creating these workforce partnerships are really important if we're really going to take two to successfully. Put people in positions that or that if they're in the community vs training people for jobs that are not there so we knew what I Russian immediate re able to train people and get them in their work and at all. It is is been a fantastic thing to watch these people come into this program in really feel successful. And I think that's a great attitude is again it shows so many different aspects of the community coming together and Michael are talking about foundations our friends at apps community ministries we've had partnerships with at an off. Here we are there are other private and is all of this realization that we have to work. Sure I mean that the reality is that. You know the issue of poverty in the systems that really created or the lack of system sometimes from our bigs and their complex and there requires. Relations with the various expertise resources. And human capacity. Tenet work together you know the analogy that many hands make light works are collaborators are based on that it's working on our program partners is based on map it. You're really requires that funders down donors Africans volunteers are gonna put their hands on the issue don't work together once again. Tom the 50%. That are that are out there that are that are plow on ahead making ends meet the Stewart can't help 42%. I do that I mean give you the last word of the day. Can you tell us is wrapping up give us your best pitch everybody listening out there why you need to support the united way of southeast Louisiana. Well you did you just heard the best pitch that was from Mary was the the now collaborative and at that is you know we talk about economic development we. Talk about giving people an opportunity to grow and expand. In their careers and their profession. And then there's not a better example that you can point isn't that. That's tangible you have that number of people who have been and now employed got a pay raise. The employer Oscars and this is better off of that. And so it's a win win for everybody and that's the reason why if you are not yet given to Unita away were asking for your dollars and it's a year around. Effort poverty is not go away as Saudi or is not a football season or baseball season is twelve months. As the year we need funding twelve months of the year and so much again we appreciate those who have given contributed. Time in their and their efforts and the money but we need some more she said there's ten million dollars and lead out there and and we've got we've got to keep working. And if people wanna get involved lead the number to call the web site to visit. And our web site is EW WW dot united Wacey lap as in southeast Louisiana dot org. And eat it there's a very easy give at Decatur connect to edit a volunteer. But in this if you wanna get involved many can call us at I 0482255. Or zero. I would think you also very much for joining Michael Williams are presidency. You know we have southeast Louisiana. But Kimbrough who is the office managing partner EY. Ernst young and argue that we campaigned here. Mary Ambrose chief impact officer united ways the life. And leave or vice president of development and marketing for united way I've Jerry Westerfield. And we all join me in saying live and yeah hey it's.